Runtime (Minutes): 02:55
Every year, thousands of weddings take place, and hundreds of tonnes of rice go to waste. It was time to change the game. A unique type of rice that keeps the tradition alive but in a sustainable way. Farmers earn more, and the edible rice ends up where it should- the ultimate win-win.
Agency : McCann Greece
Production: Parasol
Producer: Klimis Asikoglou
Director: Danny & Loco
Dop: Giannis Georgiou
Second Unit: Panagiotis Kostouros, Simon Prasinos
Grading: Andrew Gordeev
