It was the summer of ‘85, a 22-year-old MJ went on a European tour.
London, Paris, and, for some reason… Trieste, Italy.
Where he shattered the basketball universe.
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A Puppets’ History of The Air Jordan 1
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Client: NIKE
Agency: Doubleday & Cartwright
Partner & Editorial Director: Chris Isenberg
Senior Project Manager: Dana Hong
Designer: Wesley So

Director: Zackary Canepari

Production Company: Elsewhere
Producer: Gary Kout

Puppetry Direction: Eric Wright

DP: Joe Bressler

Editorial and Finishing: FCNY
Editor: Spencer Campbell
Assistant Editor: Kaylin Smida
Senior Producer: Wade Weliever
Executive Producer: Sarah Roebuck

Post Production
Color: Calvin Bellas
Sound Design and Mix: Michalis Anthis @ Machine Sound