THE FINAL COPY OF ILON SPECHT is an intimate deathbed account of the unsung advertising genius who coined L’Oréal Paris’ iconic “Because I’m Worth It” slogan in 1973, a four word feminist manifesto that, against all odds, changed advertising forever.

Featuring Ilon Specht, Alison Case
Directed by Ben Proudfoot
Produced by Brendan Gaul, Rachel Greenwald, Ben Proudfoot
Executive Producers Brett Henenberg, Ben Proudfoot, Kirstin Falk, Charlotte Franceries, Julien Calot, Daryl Lee
Edited by Tim Johnson, Mónica Salazar
Cinematography by David Feeney-Mosier, Brandon Somerhalder
Supervising Sound Editor & Re-Recording Mixer Sean Higgins
Color by Stephen Derluguian
Original Score by Katya Richardson

Produced by Breakwater Studios and TRAVERSE32
With L’Oreal Paris and McCann Worldgroup