A campaign centered around real-life single mother Brielle and her son Liam for Instagram Teen Accounts. We spent a few days capturing their beautiful bond—alongside two kids who portrayed Liam at different ages.

Director: Lana Senaoui
Production Company: ProdCo
Founding Partners / EPs: Ian Pons Jewell & Zico Judge
EP / MD: Emma Wilcockson
EP: Michael Garza
HOP: Kerry Haynie
Producers: Matt Wersinger & Alanna Dillion
DOP: Chris Lew

Written by: Lana Senaoui
Co-writer, Director’s Asst.: Hilary Smith
Prod. Designer: Brielle Hubert
Costume Designer: Sara Sensoy
Post Production Producer: Ann Mykhailenko

Prod. Supervisor: Thuy Vu & Tessa Richards
Commercial Coord.: Gabrielle Del Mese & Vicki Culhane

Client: Instagram
WhatsApp Global Head of Marketing: Vivian Odior
WhatsApp US Head of Marketing: Jennie Morel
Meta Brand Consumer Marketing Lead: Lauren Kyriacou
Nido Brand Marketing Manager: Sharon Paravastu
Creative Director Lead: Belen Marquez
Nido Creative Director, Design: Christy Silva

Agency: Johannes Leonardo
Executive Creative Director: Jeph Burton & Hunter Hampton
CD: Grace Martin
ACD: Katyana O’Neill
Copywriter: Brooke Chai
GAD: Kaki Pope
Sr. Account Director: Sara Katherine Rich
GEP: Tina Diep
Lead Producer: Danica Rosen
Associate Producer: Jannisha Francis
Photo Designer: Sarah Fitzgerald
Lead Stills Producer: Erica Snowden
Account Supervisor: Jonathan Skewes
Photographer: Mayan Tolendano
UGC Shooter: Sophia Schrank

Edit House: Cabin Edit
Editor: Dylan Edwards
Producer: Linden Carty, Grace Hammerstein

VFX
Dmytro Telitsyn

Grading
Belal Hibri

DFD filmout: cinelab

Sound Design
Sound Design & Mix: Khaled Hamdy
Junior Sound Designer: Omar Beshbishy

Music Supervision: Nargis Sheerazie

Music: Jon Brion

Location Managers: William Doyle & David McKinney

Talent

Mother: Brielle Hubert-Biddle
Baby Liam: Vale Gallo
10 year old Liam: Liam Hubert-Biddle
Teenage Liam: Julian Marquesen