Everything or Nothing - Crawford vs Madrimov

By Rich Hall

Runtime (Minutes): 03:15

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Everything or Nothing - Crawford vs Madrimov
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Runtime (Minutes): 03:15

By Rich Hall

Everything or Nothing - Crawford vs Madrimov

Description

“When I got the brief, something jumped out to me. I’d never seen a boxing film before that heroes the physical space of a ring before. The four angles of the canvas. The corners.

I built an idea out that told the stories of two amazing figures, Terence Crawford and Israel Madrimov, through the inverted and sometimes positive protrusions of a corner. We would be transported to Omaha Nebraska or a small town in Uzbekistan all based on the interaction with their corners of the ring. Sometimes we would match cut, other times we would build sets into the corners, creating a sort of collage of their life within the square.”

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