Guideline for promoting the Young Audience Award, the nominated films and local screenings. Overview of the provided material. Let’s spread the word together and highlight the enthusiasm of young audiences across Europe!
Table of Content
Get Started
We encourage to communicate about the Young Audience Award throughout the campaign — before, during and after your screenings.
- Use the official hashtags: #youngaudienceaward #europeanfilmawards #europeanawardseason
- Tag the YAA, so that we can see and reshare your content: Instagram @yaa_filmclub / TikTok @yaa_filmcub / Facebook @European Film Club
- Use the official Young Audience Award visuals provided in advance.
- Share the official webpage: youngaudienceaward.eu
Promote your screenings
Announcing your local screenings, use the editable open template, which can be adapted with your screening date & time, the cinema / venue, and your booking information.
We encourage to use this template whenever you announce or remind your audience about a Young Audience Award screening. The visual identity and key campaign elements should remain unchanged.
Film reviews by young audiences
Putting a spotlight on young peoples voices with the editable 20-word-film-review-template, where young jurors share their thoughts on the films. Invite them to describe a film in exactly 20 words and use the open template to create a social media post.
How it works:
- Ask a young jury member to describe the film in exactly 20 words. Important to remember: only positive or neutral reviews can be published.
- Add their review to the template.
- Share it on your social media. Don’t forget to tag us on Instagram: @yaa_filmclub and TikTok: @yaa_filmclub
Share your experience
When posting about your screenings on social media don’t forget to tag us on Instagram: @yaa_filmclub and TikTok: @yaa_filmclub. We want to follow your activities and reshare your content!
We encourage you to share:
- Young audience reactions
- Discussions and voting
- Behind-the-scenes moments
- Photos of the venue and screening
- Group photos
Important: Make sure that you have the necessary permissions to publish photos and videos featuring young participants.
If you have particularly good photos or videos from your event, send them to us! We may use them on the official Young Audience Award channels.
Materials available for partners
To support your communication, we provide a selection of ready-to-use materials. Everything will be collected in the official folder: YAA2027 – documents for partner network:
- READ FIRST Style Guide for YAA Promotion.pdf
- 00 – Font PP Pangram Sans – install before opening editable files!
- 00 – YAA Logo
- 01 – YAA General visual – FULL SCREENING PERIOD (different formats)
- 02 – YAA Screening visual with films (different formats)
- 03 – YAA Voting visual (cinema screen 16:9)
- 04 – YAA Voting paper handout (A4)
- 05 – YAA Jury badge (postcard)
- 06 – YAA Certificate of Honour (A4)
- 07 – YAA social media FILM posts
- 08 – YAA social media SCREENING posts
- 09 – YAA social media REVIEW posts
- European Film Season trailer
- Film trailer & stills
Please use the materials as provided whenever possible and do not modify official logos or campaign visuals.
Let’s make the Young Audience Award visible across Europe!