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Director's Statement
THE LURE is a genre hybrid. It’s a love story, a musical but also a reverie fantasy horror. And an adult fairy tale. I was mostly inspired by the kitschy world of big dance hall parties from the Communist era which ended when I was about 12. The weird, lost characters, the warm vodka, the glamour amidst poverty – that is what my imagination was soaked with. Especially that my Mom ran two restaurants during that not-so-belle époque. THE LURE is also a coming-of-age story about discovering your feminine side, your sexuality and using it for a sometimes controversial purpose. I was much more inspired by Homer than Disney in terms of a mermaid tale. Also a little bit by Hans Christian Andersen, however, my mermaids do not wear bras. They do chew on human hearts though.